Vamsi Kanuri is an assistant professor of marketing in Notre Dame’s Mendoza College of Business. His areas of expertise include marketing analytics, digital marketing, and decision-support models, with one of his most recent studies—undertaken with two colleagues from Texas A&M University and published in the Journal of Marketing—developing a more scientific approach for posting content to social media.
Vamsi and host Ted Fox talked about this research and the ways it can help social media managers sort through what can literally be a trillion options for sharing their stories. They also discussed how we, as a society, might promote more civil and responsible discourse on social media, where consumers, advertisers, and the platforms themselves regularly have conflicting interests.